2/24/2023 0 Comments Spotify joe rogan deal said be![]() Podcasters could then appeal to more advertisers and generate additional profits from crowdfunding and merchandise sales. Now, the industry’s biggest name is available on just one: Spotify.īefore, the basic business model for podcasting was to distribute shows on as many platforms as possible. Generally, any podcast can be downloaded and listened to on any app. There are dozens of podcast apps available on Android’s Google Play and Apple’s App Store, and Apple’s default Podcast app that comes pre-installed on Apple devices remains the most used. Such an arrangement is a fundamental shift in the way people consume podcasts. Spotify will hope that when Rogan’s podcast arrives on its app this fall, the exclusive nature of the show will bring millions of listeners from other platforms to Spotify. Rogan last year said the show was being downloaded about 190 million times a month. ![]() He is the highest-profile individual podcaster not affiliated with a media organization. It consistently ranks near the top of Apple’s podcast charts, perched at No. Rogan’s podcast, The Joe Rogan Experience, is massive. That strategy culminated this week with an exclusive multiyear deal, reportedly worth $100 million, with the world’s biggest podcast star: Joe Rogan. By acquiring content-creating companies like Gimlet-and later Parcast and Bill Simmons’s The Ringer-Spotify could leverage podcasts to increase subscribers and advertising sales. Despite the minimal returns, podcasts offer the Swedish company something it could never have with music: original content. ![]() Recorded music, by contrast, is projected to reach $21 billion radio comes in at $42 billion. ![]() The global podcasting market in 2020 is expected to grow 30%, surpassing $1 billion for the first time, according to Deloitte. ![]()
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